Matt Cutts from Google on content is king and keyword research interviewed by Reachd.com TV

Did you know that it won’t cost you any money at all to appear in Google’s search engine rankings? Yes, it’s the truth! But, you will not be guaranteed a place on the first page of Google’s search engine results for your keywords unless you use search engine optimization techniques.

It is very important to understand Google and how it works so you have a better chance of being found and entered into the search engine results. First off, before your website is found in the search engines, your site must be crawled by a Googlebot, sometimes also known as Google spiders. This is a program that goes through each page of your website and figures out what your website is about. This helps Google know when to display your webpage when someone searches for a keyword related to your site.

You should be aware that these spiders that come visit your site can and will read all forms of content on your site. It will read title tags, alt tags, H1 tags, and many other things. However, if your site is built in flash, you are sore out of luck! Flash sites cannot be ready by Google or any other search engine.

It is these factors that help a website change its position in the search engine rankings. Any SEO company, who is good and knows what they are doing can edit these areas of a website to make a website more Google friendly and increase your chances of having your site show up for your certain keyword phrases.

Before these changes are made, an expert SEO and their clients should take some time to do some keyword research and figure out what keywords they are wanting to optimize their website for. This process is very complex and takes a lot of time and research. You need to analyze the competition, trends in the internet, and suitability before you decide on certain keywords.

After the proper keywords are decided upon, you can then begin making the necessary changes to the website. You will also need to begin off site work including link building, and many different marketing tactics. Each of these things will help a website rank higher in the search engines and will also lead to increased, targeted, traffic.

Search engine optimization is a technique that should be left in the hands of professionals. It is a very rewarding, long term, marketing strategy that should be employed by every company wanting to increase their business online.

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When you are working with your web site, you always need to keep search engine optimization in mind.  You need to make the effort to use your keywords effectively in your content so that you will rank higher in the search engines and lure in more traffic to your site.  Below are some strategies to help you make the most of your keywords in your site’s content.

 

Where Should I Place Keywords?

 

After you’ve chosen your keywords for your site or for pages of individual content, such as an article or a blog, then you need to know where to add those keywords to your content so they will be visible to search engines.  There are three main places where you should include these keywords:

 

·         Your title

 

·         Your URL

 

·         Your content

 

These are the locations where search engines will look for your keywords.

 

How Often Should Keywords Appear in My Content?

 

Remember that search engines periodically change their algorithms to prevent professionals from artificially boosting their sites by learning the secrets.  Years ago, more was considered better.  Search engine optimization at that time required the keyword to be used as much as 4 to 5% (20 to 25 times in a 500 word article). Today, search engine optimization improves when you use those targeted words less.  However, there are a few strategies that you also want to pay attention to when it comes to placing your keywords in your content.

 

·         Use primary keyword most frequently – If you’re going to use multiple keywords in your search engine optimization, choose the one which will be the most searched for.  You should also choose 2 or 3 other words that you’ll sprinkle throughout the rest of the content in small numbers.

 

·         Keep density high at the top and bottom – Like most of your readers, search engines aren’t going to read your content word for word.  Instead, they are going to pay attention to the top and bottom portions of the content.  That’s why you really want those parts of your page to be packed with your primary keyword.  Make sure these parts also contain highly relevant content, perhaps a preview or a summary of what you’ll be discussing in the rest of the article.

 

·         Use keywords naturally – One of the biggest mistakes in search engine optimization is to force keywords into content at the expense of readable material.  If your visitors can’t stand to read your content, then they aren’t going to stick around.  You want to use the keywords naturally.  Keep that in mind when you are selecting keywords and phrases for your site.  Some are going to be more difficult to use than others.

 

Using the above strategies to guide your keyword placement will definitely improve your search engine optimization results.  Remember to follow the same ideas whether you are writing the main content for your site, adding new entries to your blog, or putting together a series of articles that you’ll submit for other search engine marketing efforts.

 

from www.seobook.com Tips on how to do keyword research for search engine optimization to help ensure your site ranks well in search engines like Google.

Denver search engine optimization
Search engine optimization Denver

Keyword Density and Search Engine Optimization

If you looked into Denver search engine optimization (SEO) in the last couple of years, you

probably got a bunch of information about keywords. You learned a lot

of ways, some of them a bit tricky, for maximizing the keywords on your

website so as to improve your ranking on the search engine results

pages. Keywords have been around for a while now as little tools for

making the content of your page look attractive to the software, called

spiders or web crawlers, that major search engines use to find relevant

sites to match user’s search terms.

Ways to Use Keywords

There are several ways that sites use keywords to get a boost in the

rankings, and not all of them are legitimate anymore. Here are the

basics:

•Content – You cram as many keywords into your content on each page as possible. This usually meant up to fifteen or twenty keywords per page, and that is a lot of

keywords. When a user read the page, they were inundated with words

that matched what they were looking for. Unfortunately, the content

itself was seldom as useful as it could be since it was more focused on

keyword density than on helpful information.

•META tags and alt tags

- These are the keyword placement opportunities found in the HTML code of each page on your site. The search engine spiders would crawl through this

code and look for matching terms. So even if you didn’t talk about a

particular topic on one page, your META tags could claim you did and

draw visitors. Alt tags are the same thing but for images.

•Page titles and descriptions -

If you could get the right combination of keywords in your page titles

and the brief descriptions embedded in your source code, you could get

the attention of search engine spiders. So Denver search engine optimization

teams were suggesting some pretty keyword dense titles and descriptions

that were not necessarily accurate or useful to the visitor.

Keyword Evolution

Today, these are still valid placements for keywords. You can use them

in your content, place them in your page titles and descriptions, and

embed them in your HTML code in the form of META tags and alt tags. The

difference in the most recent search engine software changes and the

spiders of old is the type of keyword use they are looking for. More is

not always better today. In fact, a bunch of keywords crammed onto a

page of useless content will not boost your ranking, rather it might

lower it.

Instead, search engine spiders are looking for keywords that occur

naturally in the text of a website. For search engine optimization, Denver

businesses are going back to the natural way of presenting information

on the web. Articles with useful information, META tags and alt tags

that accurately describe what’s on the page, and titles and

descriptions that direct a user easily to the information they need.

These are the SEO methods that work now with major search engines like

Google.

So when you’re thinking about SEO, natural is the keyword of the moment.

This article was written by Sytsma Morris-Reeves. Mr. Morris-Reeves

runs NewMediaDenver,an Internet technology company located in

downtown Denver, Colorado (http://www.NewMediaDenver.com).

Mr.Morris-Reeves is a highly respected Denver SEO Expert since 10

years, and he constantly develops and stays current with all the latest

SEO and Link Building

Techniques.

Wordtracker is great but you can do some great keyword research for Search Engine Optimization (SEO) using google adwords external keyword tool!